It can cost upwards of £11,000 to recruit a new employee. That’s not just job adverts. Interview time, creating a spec, screening – all of this takes up valuable time. Attracting unsuitable candidates or failing to attract anyone of value increases the time you spend and the cost of hiring. But good recruitment copywriting can pay for itself sooner than you’d think.
By working with you on your role specifications and crafting targeted, personalised job adverts, Hampson Nattan Williams’ recruitment copywriters will make sure you have fewer applicants that’ll waste your time and more applicants that’ll add value to your business.
You wouldn’t ask your head of human resources to create a marketing campaign. So why treat advertising your vacancies any different to the way you treat advertising your business’ services and products?
What works to generate leads and enquiries also works when it’s time to fill key positions. You still need to grab the attention of valuable people, convince them that you’re the right company for them, and prompt them to take action.
That’s what Hampson Nattan Williams does to advertise your products, and it’s what we’ll do to advertise your vacant positions. Best practice copywriting that targets a specific audience and drives them to take the actions you need.
Recruitment can be a complex process. If you’re looking for the right candidate, it’s not as simple as sticking a poster in your window – or a posting on a recruitment website.
Finding the right person for a key role means targeting them with compelling adverts, designed to convince them that you’re the right organisation to help them achieve their career goals.
Our recruitment copywriting team produces:
An engaging job listing is the workhorse of any recruitment campaign. We’ll craft a message that speaks directly to potential new employees, standing out from the competition and driving interest in your positions.
Not every potential candidate is scouring the job listings looking for a potential role. By having targeted emails as part of your recruitment campaign, you can track, target and headhunt specific people – people who’ll take your business to the next level.
Your successful recruitment campaign needs to find candidates where they are. The right messages in the right place, delivered by articles and press releases, can help to convince potential new recruits that it’s time to make a move for the good of their career.
Hampson Nattan Williams’ retainer model can easily support your recruitment efforts. By keeping our expert copywriters on hand, you’ll always have a marketing expert ready to advertise a new role or a sudden vacancy.
Potential new hires are bombarded with messages from every angle. How do you know that your approach is the right one?
Simple. You use Hampson Nattan Williams. We don’t just put an advert out into the wild and hope the right candidate sees it. We constantly monitor who’s reading and how they’re reacting in order to improve your recruitment content and ensure that it’s targeting the right person for the job.
Learn more about our data driven copywriting process.
It’s no different for recruitment copywriting than it is for marketing. Whether you’re selling a product or selling an opportunity for a rewarding career move, it all comes down to the words. The right words.
The words that win business.
