Your emails are most likely already in the trash. The average UK consumer receives upwards of 100 emails every single day. The vast majority of these are disregarded, deleted and discarded.
The ones that aren’t, those that make it through, they deliver returns on investment that far outperform any other kind of online marketing – like a £42 return for every £1 spent according to the DMA.
Done wrong, email marketing will send your precious budget into thousands of spam boxes. But done right, done by professional expert email copywriters, your campaigns will deliver quality leads in serious quantities.
Using data analysis, tried-and-tested strategies, and hard-won email copywriting expertise, Hampson Nattan Williams will make sure that your emails steer clear of the spam filters, demand to be opened and deliver rising returns on your investment.
It’s not Twitter. It’s not Facebook. It’s not even the news headlines. The first thing that over half of adults check when they wake up in the morning is their email account. And many of your customers check their email accounts more than 20 times per day.
Email marketing remains the most reliable way to make sure that your message is received, read and understood.
Hampson Nattan Williams won’t just craft email messages that entice your leads, we’ll also set up a CRM system that will help you schedule and send emails, track open, click-through and response rates, and provide the data you need to continually improve a high performance campaign to deliver significant returns on your investments.
Effective email marketing campaigns need effective email content. Messages that make it past the spam filter, into your lead’s inbox, and then prompt them to click, read and act.
There’s a reason that email marketing regularly outperforms social and search advertising. Because if you get your messaging and personalisation right, an email can be too powerful for your leads to ignore.
Hampson Nattan Williams’ email marketing team produces:
Sometimes one email is all that’s required. Maybe it’s letting leads know about a flash sale, or maybe it’s providing that missing piece of information that will stop potential customer satisfaction issues before they develop. With Hampson Nattan Williams on retainer, we’ll help you act or react quickly, sending time-sensitive emails within hours.
What better way to raise awareness than a drip-feed of valuable content that builds your authority while informing your customer base about your business? Over weeks or months, we’ll ensure your audience is informed, confident, and ready for your sales pitch.
Email marketing delivers staggering returns. When it’s done right. With a sales-focused message, your campaign will cut through the noise and make your leads sit up and listen. Over the length of a campaign, our experts will analyse performance, optimising each email for higher open rates, click through rates and conversion rates.
As a start-up or scale-up, streamlining your client onboarding and customer service processes can be the difference between success and failure. Using a CRM system and tailored emails, Hampson Nattan Williams will automate your onboarding processes, making it easier to turn leads into paying customers.
A dynamic email campaign can be adjusted and improved on the fly, giving you regular opportunities to improve the effectiveness of your email marketing. Hampson Nattan Williams will make sure you take that opportunity. From A/B split testing to deep data analysis, we aim to make each email outperform the previous one by improving open rates, click through rates and conversion rates.
Learn more about our data driven content creation process.
All of these improvements are informed by real-time customer data, but in the final analysis, they’re down to the words.
Because words win business.
