Old School Interactivity
Speak to any digital marketer. They’re focused on interactivity. They want videos to watch, buttons to push, and gifs to share. If you can get a reader to interact with your message, it sticks in the mind.
Direct mailers have built-in interactivity. Your prospect has to pick up an envelope. Open it. Unfold the letter. And then read.
Even before they see your message, the recipient has started to interact with your mailed marketing materials. And because they’re interacting, they’re more likely to remember your letter than one of the dozens of emails that they receive that day.
That’s before we look at the other psychological benefits of a physical sales letter – the nostalgia of receiving a physical letter, the connection formed by seeing a personalised envelope and a physical signature.
With all of this working in your favour, adding high quality, message-focused copywriting almost feels like overkill.