Digital marketing works. That’s not up for debate. But that doesn’t mean that mailshots and sales letters are dead. Far from it. Because the research is clear. A well-written letter is nine times more effective than a well-written email. And with Hampson Nattan Williams’ direct mail copywriting services, your sales letters will always be well-written.
Your leads are bombarded with messages every time they pick up their smartphone, sit down at their desktop, or open their laptop. There’s so much noise online, that all but the strongest signals are being filtered out.
But a physical piece of direct mail landing on their desk? That’ll grab attention. And once you’ve got someone’s attention, good copywriting uses that attention to deliver your message.
Speak to any digital marketer. They’re focused on interactivity. They want videos to watch, buttons to push, and gifs to share. If you can get a reader to interact with your message, it sticks in the mind.
Direct mailers have built-in interactivity. Your prospect has to pick up an envelope. Open it. Unfold the letter. And then read.
Even before they see your message, the recipient has started to interact with your mailed marketing materials. And because they’re interacting, they’re more likely to remember your letter than one of the dozens of emails that they receive that day.
That’s before we look at the other psychological benefits of a physical sales letter – the nostalgia of receiving a physical letter, the connection formed by seeing a personalised envelope and a physical signature.
With all of this working in your favour, adding high quality, message-focused copywriting almost feels like overkill.
Almost.
Good copywriting for your direct mail isn’t overkill. It’s essential.
If your message is wrong, if your calls to action aren’t powerful, if the benefits aren’t clear – then all your prospect is left with once the nostalgia wears off is something else to put in the recycling bin.
But with the right message, you’ll put that interactivity to work to ensure that your business is remembered and your prospect is primed to take action.
Our direct mail and letter copywriting team works alongside our print partners to create:
A short, sharp summary of what you can do for a client, or an eye-catching special offer, can put your business front of mind just as your prospects are reaching a crucial stage of the buying process. The right letter on the right desk at the right time can increase sales and form powerful connections.
A mailer doesn’t need to be a letter. Working with our design partners, we’ll create something memorable and tactile that’ll stay on your potential clients’ desks for weeks to come, acting as a regular reminder that you’re there to help.
What’s more effective than a single sales letter? A well crafted series of letters, each building on the last, hammering home the reasons to do business with your company, all while providing genuine value to your readers.
Some of the most successful companies of all time were built on the power of sales letters. Not just an A4 summary, but multiple pages, relentlessly making the case for making a purchase. Objections outlined and overcome. Opinions swayed and minds made up. With the right message, a sales letter can deliver huge returns on a comparatively small investment.
A direct mailer can’t rely on gamification, striking visuals or a soundtrack filled with earworms. When it comes to a letter on your lead’s desk, it all comes down to one thing.
The message.
So we ensure your message is always right. Each letter is written by a marketing expert, before being checked, amended and triple checked by two more to ensure it’s as memorable, powerful and effective as possible. We call it triple strength writing.
Learn more about our triple strength copywriting process.
We can handle everything else around the message too. Using our network of marketing industry contacts and preferred partners, Hampson Nattan Williams will look after everything from sourcing leads to printing and mailing the letters themselves. We’ll manage your project, and ensure every letter ends up where it means to be. But we’ll always put the message – the words – first.
Because it’s the words that win business.
