By putting your message first, you’ve made the first of the intelligent decisions that’ll help you win more leads and enquiries, increase your business’ value and scale up your operations. But it’s only the first step. Having content like blogs and articles is one thing. Getting it seen is another.
Hampson Nattan Williams doesn’t just create valuable, engaging and message-led marketing for your business. We’ll help you deploy it too. Generating backlinks, increasing engagement and enticing new visitors to your site.
With a full content marketing strategy and a view on long term results, you’ll find it easier and easier to make the next intelligent decision. And the next. And the next.
The right website content, the right blog posts, news articles and social media updates; written well, they’ll put your message front and centre. As long as the right people see them.
To get your message in front of your chosen audience, you need a plan. A strategy. A way of putting your content to work.
You need content marketing.
Content marketing isn’t a quick fix solution. One Tweet or one in-depth article won’t deliver results overnight. But by planning your content, by releasing it in the right places at the right times, and by finding the right partners to republish your articles and posts – you’ll see your brand reputation, your website ranking and your visitor numbers increase over time.
A solid content marketing strategy needs powerful, engaging content. Not all of it needs to sell, not all of it needs to influence. But all of it needs to engage.
Hampson Nattan Williams’ content marketing team produces:
Content marketing isn’t disposable marketing. In-depth, informative and valuable evergreen content pieces from our expert team provide an anchor for your whole strategy, and with regular small updates, they can form the cornerstone of your content marketing efforts for years to come.
A solid content marketing strategy needs to be flexible. With Hampson Nattan Williams on retainer, you’ll have an expert writer on-hand to provide you with content related to breaking news in your industry, placing you front and centre as an expert influencer.
Social media microcopy will drive visitors towards your content, hooking their attention and increasing awareness of your brand. If your audience uses Facebook and Twitter, we’ll keep their eyes on you.
Third party platforms like LinkedIn and Medium let you put your blog and article content in front of larger audiences. By creating fresh, engaging copy, we’ll position you as a thought leader and expert on the platforms that your audience uses.
Of course, having an evergreen cornerstone piece backed by thought pieces and social outreach content is only a part of the puzzle. We also create the calendars and planners you need to optimise your engagement and improve your reach.
Content marketing strategies succeed – or fail – on the strength of the content that you present to your audience. Hampson Nattan Williams specialises in strong, effective content thanks to our unique triple-strength copywriting process, a process which ensures everything from your cornerstone evergreen guides through to your Facebook updates are effective, engaging and eye-catching.
Learn more about our triple strength copywriting process.
And we work closely with some amazing designers to add even more impact to your content when required.
A content marketing strategy is all about finding the right words and putting them in front of the right people. That’s exactly what we do. Every time.
Because it’s words that win business.
