It’s not all about the visuals. Your identity lives and dies on its message. The right message builds a strong, lasting, scaleable brand. The wrong message? It’ll be forgotten, overlooked or straight up ignored. That’s why Hampson Nattan Williams puts messaging at the centre of your brand identity & marketing strategy.
By discovering, outlining and codifying a strong message for your brand, we deliver more than just a memorable identity for you to build your marketing and outreach around. We provide a distinct company profile that solidifies your position in the market, engages staff, stakeholders and investors, and provides you with a vision for your company’s development.
Successful businesses know where they’re going. But more than that, they know how they’ll get there, and how they’ll act along the way.
Having a strong brand message and identity doesn’t just provide you with a destination. It gives you an outline for how to engage and communicate with stakeholders, staff and potential customers as your business grows. It sets your corporate culture and vision in stone, ensuring you’ll know how to respond to opportunities and challenges alike.
And it’ll ensure that you’re always remembered for the right reasons.
Why do businesses fail? Because they lose sight of their values, their purpose, and their path to success. Simply having an idea in your head of who you are, what you’re doing, and your reasons why isn’t enough. You need concrete guidelines, values you can refer to, and a distinctive, memorable identity.
That’s why we provide you with more than just ideas. Hampson Nattan Williams provides usable, intuitive branding information that you, your staff and your stakeholders can refer to:
Your values define your business. They demonstrate how you interact with customers, staff and potential collaborators. They help newcomers buy in to your corporate culture, show clients what they can expect, and demonstrate that even your most complex, niche products and services are underpinned by simple, clear beliefs and goals. We help you find them.
The first step on any journey is determining your destination. Whether your goal is to add value to your business ahead of an IPO or acquisition, to disrupt the marketplace with a bold new way of working, or to change the world, we’ll make sure your mission statement, your mantra and your motto keeps your destination clear at every step.
Simply knowing your values and your mission isn’t enough. We use them, along with your culture and your messaging, to craft a comprehensive persona for your business, so that staff and customers alike know who you are and what your story is. Whether it’s a single over-arching brand or a distinctive sub-brand, we’ll make sure the world knows exactly what you’re all about.
A definite, scaleable company outline does more than just record what you already know. It gives you a reliable way of explaining to potential partners, collaborators and investors exactly who you are, how you work, and where you’re going.
Every business has a unique way of talking. A way of communicating that resonates so clearly with their audience, that it’s instantly obvious who the business is. We help you find yours with our interactive tone of voice workshops. And we’ll show you exactly how to use it, ensuring your tone remains consistent across all your communications – internal and external.
Your message isn’t something that can be dictated to you or decided for you. It’s something that has to be uncovered by digging into exactly what your brand represents and how it works. Over a half or full day workshop, we’ll ask the insightful – often challenging – questions to reveal your brand’s message, mission, values and identity. Then once you’ve shared what you know, we’ll make sure it’s presented in a usable, valuable way.
Learn more about our branding workshops.
Your brand identity is the first step towards achieving your business’ goals. Hampson Nattan Williams will help you find the right message, and the right words.
The words that win business.
