Why an Ongoing Blogging Service is Right for Your Business
What keeps visitors coming back to your website? Unless they’re coming towards the end of their purchasing journey, they’re not coming back to read and re-read sales copy.
They’re coming back because they’re looking for value. Value in the form of advice, in the form of guidance, or in the form of thought leadership to influence the way they run their businesses.
If you can consistently, continually deliver the value that they’re looking for, you’ll keep them coming back to your website. You’ll position yourself as an authority. Someone to be trusted.
And when someone continually visits you, and they trust you, they’re more likely to buy from you, work with you or invest in you.
Plus – that regular, relevant content – that helps you rank higher in Google too.