Every business needs a blog. You read it somewhere, so it must be true. You need blog posts and articles, so you write them yourself. It takes hours to research, longer to write, and the end result is four views and one comment pointing out a spelling mistake.
Done wrong, blogging for your business is a time-consuming, dispiriting waste of effort and budget.
Done right, well-researched, well-written articles and blog posts will engage your readers, ensure your message sticks in their minds, and influence them to take the decisions you need them to so you can meet your business’ goals.
Hampson Nattan Williams’ blog and article copywriting services ensures that your blogging is done right.
What keeps visitors coming back to your website? Unless they’re coming towards the end of their purchasing journey, they’re not coming back to read and re-read sales copy.
They’re coming back because they’re looking for value. Value in the form of advice, in the form of guidance, or in the form of thought leadership to influence the way they run their businesses.
If you can consistently, continually deliver the value that they’re looking for, you’ll keep them coming back to your website. You’ll position yourself as an authority. Someone to be trusted.
And when someone continually visits you, and they trust you, they’re more likely to buy from you, work with you or invest in you.
Plus – that regular, relevant content – that helps you rank higher in Google too.
Whether it’s an article or a blog, long or short form, online content needs to grab your reader’s attention and hook them in. It should keep them entertained and informed… all while selling your business, directly or indirectly. That’s what we do.
Hampson Nattan Williams’ article and blogging team produces:
One evergreen piece of content can form the cornerstone of your blogging strategy for years to come. Tackling your audience’s problems in depth and in detail, our evergreen posts can also be split into smaller assets as part of a content marketing strategy.
People buy from people they trust. People whose opinions they value, and who have demonstrated their knowledge and shared it. With well-researched, carefully planned thought leadership articles, Hampson Nattan Williams will help you earn that trust.
Article writing doesn’t have to be limited to your own business website. Using LinkedIn’s Pulse platform and Medium’s publishing platform, we’ll help you to attract a wider range of readers, funnelling them back towards your website and creating valuable SEO backlinks.
While Hampson Nattan Williams can create one-off articles for your business, the real value in our service is producing regular, scheduled content. You’ll show your audience that you’re a reliable source of up-to-the-minute insight, and position yourself as a true thought leader.
Creating a valuable blog post or article means doing the research, understanding the concepts, and creating readable, engaging content to hook your readers. It takes time, effort and skills. Three things that Hampson Nattan Williams’ unique triple-strength copywriting process brings to the fore. Every post triple checked, every line laser-focused and valuable.
Learn more about our triple strength copywriting process.
When it comes to successful blogging and article writing, it really is all about the words.
Because words win business.