New technologies and distribution platforms have made audio and video advertising easier than ever. Opportunities to reach leads and potential partners have increased, as has the demand for AV content from discerning, time-poor consumers.
Adapting your message to use in explainer videos, YouTube adverts, LinkedIn video articles and even radio advertising can expand your reach while simply explaining even the most complex technical concepts.
By creating voiceover or audio scripts and video storyboards, Hampson Nattan Williams will ensure your marketing message goes beyond the page, reaching new audiences and engaging listeners and viewers wherever they are.
The statistics surrounding video and audio content speak for themselves. Cloud storage providers Dropbox added a simple explainer video and saw a 10% increase in their conversion rate. Pages with video content see lower bounce rates and higher levels of engagement than text only pages. And radio advertising delivers an average return of £7.70 for every single pound spent.
AV content is powerful, far-reaching and effective. As long as the message is right. Hampson Nattan Williams’ message-led copywriters have created video and audio scripts for businesses throughout Europe and the US, delivering uplifts in sales and increases in brand awareness.
All by understanding your business, the needs of your customers, and how to adapt even the most complex and powerful messages for video and audio formats.
Plus – that regular, relevant content – that helps you rank higher in Google too.
When it comes to audio and video, the words matter. Even the most slickly-produced video from our videography partners, even the most compelling voiceover artist – if what they’re saying or showing isn’t compelling, your AV advertising will be skipped or ignored.
That’s why when it comes to your storyboards and scripts, we put that message first. With a compelling message, you’ll see the increases in engagement and conversions that AV content can provide:
Hampson Nattan Williams’ video and audio script writing team produces:
If your video is animated, or you’re preparing a to-camera piece, Hampson Nattan Williams will create a simple, readable voiceover script that gets your message across quickly and effectively.
The importance of words in your videos isn’t limited to what’s spoken out loud. By storyboarding your full video, our experts will provide your chosen videographer (or our preferred partners) with a fully realised video concept that’ll grab attention every time – animated or live action.
Radio adverts, on-hold marketing and automated callers all rely on the power of the words being spoken. By understanding your business and message, Hampson Nattan Williams’ team create memorable, compelling scripts that will cut through the noise.
Commercial videographers and Hollywood directors alike know the truth. Quality audio visual content starts with the script, and the script is created in the writers’ room. HNW’s triple strength copywriting process allows a collaborative approach that ensures every single line has been tailored, tweaked and perfected, delivering a script where not a single word is wasted.
Learn more about our triple strength copywriting process.
If there’s one thing your audio or video script can’t afford to do, it’s waste words. Time is at a premium, attention spans are limited, and finding the right words is crucial.
Because words win business.
