Message-led marketing is about winning business with better, smarter content and copywriting
services, and a highly focused strategy.
Some marketing campaigns start with a logo, a colour-scheme, an eye-catching design. That’s the
wrong way to do things.
We know the right way.
The best campaigns, most successful strategies, most powerful marketing – all start with the message.
What you do. Why you do it. Why your clients should care.
Get that right, and everything else falls into place.
The right message is more than just a strapline for your latest product. It’s a powerful framework for
designers and developers. It’s a strategic outline for your in-house sales teams. A hands-on guide for
the way your company connects with customers.
If there’s one thing we’ve learned during our years honing messages for hundreds of clients, it’s that the tech companies with the right messages are the ones that grow, thrive, and generate profits.
Here’s what we can do with your message:
Start at the beginning with your core message, brand values and tone of voice guidelines. The building blocks for any marketing campaign.
Whether it’s a brochure for potential investors, a sales tool to entice customers, or an ecommerce site to sell directly, we’ll make sure your website’s copy works.
Getting your message in front of the right people is the key to successful marketing. We’ll create and distribute the content you need to succeed.
A well-written blog post, article or thought piece demonstrates your expertise, builds your authority and delivers real value to your readers.
From the right subject line through to a compelling call-to-action, email marketing campaigns are all about using the right words to increase interactions.
Video and audio content gets your message across memorably and concisely, and ensuring the right voiceover script is in place is vital for effective AV content.
From a mail drop flyer through to a full corporate handbook, carefully crafting your message into physical media delivers powerful results.
A targeted, tailored direct mailer can get your message through when an email or phone call can’t. We’ll put your pitch on a prospect’s desk.
It doesn’t matter if you’re planning a free book to act as a lead magnet, or the next Amazon bestseller. Applying your message to your ebook will achieve your goals.
A compelling message won’t just resonate with your clients. Properly used, it’ll impress judges and raise your reputation with a well-deserved award.
Use your message when building your team, and you’ll ensure that you attract candidates who’ll buy in to your company culture and goals.
The best of the latest marketing/writing smarts and the occasional space oddity. Pointers that might help your business, your thinking, or even your joie de vivre, all picked and packed into a quick weekly heads up
