Put bluntly, you don’t care about my career satisfaction. You care about your business’ success.
Well I’d like to make something clear. The reasoning behind our message first approach, our message first manifesto isn’t just because copywriters are sick of being undervalued.
It’s because Ben, Martin and I are thoroughly sick of seeing businesses like yours struggle for the lack of high quality messaging and written content. From not putting your message first.
Message First Marketing Delivers Success for Clients
In the article I mention above, I focus on what the current marketing trends mean for writers. But they don’t just leave copywriters struggling with poor briefs, content by committee, and a lack of confidence.
They leave your business struggling to run a successful campaign because your budget, your time, and your processes aren’t putting the message first.
Let me break it down for you.
Marketing is sales. In the words of David Ogilvy, “we sell or else.”
The key driver of sales in any marketing campaign is the message. Yet businesses like yours too often find themselves in a position where that message – and the copywriting that underpins it – is forced to submit to other considerations.
Where the words which will convert a lead into a sale are dictated by the space in a wireframe, the requirements of search engine relevance, or the personal preference of people ill-equipped to judge content on its ability to deliver leads, sales and profits.
Entire brands are built around a visual identity, with no thought to the brand’s core message. Your budgets are swallowed by design, development, search and social advertising, with copy increasingly dismissed as a commodity that can be bought for pennies per word, or slotted in at the last minute by writers given cursory briefs, limited space, and no right to challenge decisions made in meetings led by artworkers and keyword researchers.
Know this. This is no way to deliver clear, smart, successful marketing campaigns. Only by putting the skill of copywriting – the message – back at the heart of the marketing process will you achieve success.
How Our Manifesto Uses Message-First to Deliver Great Marketing
That’s why we’ve written our message-first manifesto. Five commandments that we live by to ensure you get great copy and successful marketing. Here’s what they are, and how they deliver results for you:
We’re Sick of You Getting Poor Work
I know that if you’re used to tossing a brief to a freelance copywriter, our in-depth message first process can seem like we’re asking a lot from you.
We’re asking for you to give us more information, more access than you’re used to giving. We’re asking for you to trust our triple-strength copywriting process over your own preconceptions. And yes, we’re asking for fees that must seem insane to anyone who’s worked with an offshore content mill.
But we’re doing it because we know this delivers fantastic work. Work that compels, convinces and converts.
Work that sells.
If you’re sick of getting poor copywriting work, if you can see the value of putting the message first, if you want to grow your business, we’d love to work with you.
And if you’re not there yet, we’ll be here when you are. It might be sooner than you think.