Have you been watching our Lockdown Lessons video series? In my latest video, I’ve explained how your business can embrace user-based social proof to reduce the perceived risk of spending money with you during the current pandemic and lockdown.

But to start creating that bank of reviews to provide your social proof, you’re going to need to know how to write a review request email.

How to Write a Review Request Email

One: Use The Right Subject Line

In the years we’ve been writing emails for clients, we’ve learned something very important. Without the right subject line, your email is dead on arrival. 

People just won’t open it. Won’t read it. And won’t leave a review.

Normally, you’d put a benefit in a subject line to really hook in to your reader’s self-interest. But that won’t work this time. Because there’s no tangible benefit to your customer here.

And pretending there is will make it look like you’re trying to mislead them.

So instead of appealing to their self-interest, appeal to their desire to be helpful. You’ve done good work, and they’re grateful, so let them feel like the hero here by straight up asking for a favour.

Some subject lines that have worked for us are:

[NAME], will you help me out with something?”

Could you give me five minutes of your time?

If you could spare a few minutes, I’d be really grateful

“Any chance of a favour?”

NEVER say:

[NAME], want to look like an authority? Leaving me a review does just that.”

Two: Cut to The Chase

Right, what you’re really asking for here is time. So don’t waste it. 

It’s always a temptation to waffle in an email, to check in, to touch base, to drop in some trivia. But let’s get to the point.

Say hello, then quickly move on to what you’re asking for. Use positive language here. Active, upbeat language:

We’ve seen great results using lines like these:

If you can spare me five minutes of your time to write a quick review, it’d be a huge help.”

I know you’re busy, but I’d love it if you could take five minutes to tell everyone about the work I’ve done for you.”

NEVER say:

How are you? How’s the wife and kids? Isn’t all this Corona stuff terrifying? I bet you can barely concentrate. Me too.

I saw those people clapping on London Bridge the other day, and it honestly reminded me of that scene in the Chernobyl TV show. I’m bingeing that while I’ve got time. Have you seen it? Anyway, can you do me a favour?”

Three: Make it Simple and Easy

You’re on the clock now. Simple, straightforward instructions are the order of the day. Tell them exactly what you need from them, and how to do it.

Don’t ask them to hunt down a website, send them a link. Don’t leave them scratching their heads wondering what to write, give them some examples.

And while you’re keeping the pace up, don’t be demanding. 

Keep it light, and respectful, like this:

I’ve set up a Google review page here, and it’d be great if you thought our service was worth five stars. I know it’s always hard to know what to say, but you can’t go wrong by mentioning we got the work done on time, and that we’re easy to talk to.”

All you need to do is click here, give us a rating out of five, and say something about us delivering on time, on-budget, and making everything straightforward.”

NEVER say:

“Can you find FreeIndex on Google, and then search for “widget manufacturer, London?” Once you’re there, scroll down to page four and you should see my name. You’ll want to click on five stars. Not four, because we all know I’m a five star kind of guy. Then write this exact review…

Four: Tell Them Why

There’s a psychology experiment that Ben and I were discussing, which showed that people in an office would stand aside and let someone cut into the copier or printer queue as long as that person gave a reason. 

It didn’t even have to be a good reason.

Because I really need to get this copied” worked as well as “because I’m running late and the boss will kill me.”

The mere act of giving a reason made people more likely to do the queue-jumper a favour.

So tell your customer why you need a review. And be honest:

I know it’s a pain, but with things the way they are, every little bit of positive content out there really helps.”

We’ve always relied on word of mouth and referrals, and that’s more true now than ever, so you helping me out here really does mean a lot.”

NEVER say:

Anyway, writing reviews makes you look more authoritative, so if you think about it I’m doing you a favour!

Five: Finish by Acting Like They’ve Already Done It

Another quick bit of psychology here. 

If you start speaking to someone like they’ve already done what you asked them to do, they’ll start to feel like they’ve already agreed to do it.

And what do we do when people have done us a favour? We thank them and offer to do them a favour in return.

So a bright and breezy sign-off, that acts like they’ve already written the review and promises some sort of reciprocation in the future is perfect. 

Let’s bring this email home:

Thanks in advance for the kind words, and for your time. If there’s anything at all you need my help with in future, don’t hesitate to drop me a line.

Thanks again for rating and reviewing my service. It’ll be a great help, and if there’s anything I can help you with, I’d be glad to.

NEVER say:

I really hope you can find the time to do this in the next few days, after all, I know how busy you are.”

Download Our Review Request Template

Now you know how to write a review request email. It really is quite simple. 

But if you’re not a confident writer, we’ve prepared a document for you that you can download here. It includes a template email based on these tips. 

Just click on the download button below.

Download Your Review Request Template

Download the Template