I want to encourage you to share your secrets for our next Lockdown Lesson.
Not your dirty laundry, your saucy, sordid personal secrets. What you get up to in your own time is entirely up to you.
No, I mean your business secrets.
There’s a large international hotel chain – Doubletree – who usually welcome all guests with a warm, freshly baked chocolate chip cookie on arrival. It’s what they’re known for, and their recipe is a closely guarded secret.
Well, it was until lockdown.
Given no-one’s visiting their hotels, Doubletree decided to release the secret recipe, so everyone could try and make their cookies while they’re stuck at home.
It got huge media coverage. All over social networks.
Pizza Express did the same – here’s how to create the pizzas we make in our restaurants at home.
A secret revealed.
But I don’t think you should be sharing your secrets just because of the lockdown. I think you should share your secrets all the time.
SECRETS ARE WHAT MAKE YOUR BUSINESS UNIQUE
Because your secret recipes, secret tools or secret processes – they are what make your business unique.
They’re what make you different from your competitors. The reason to choose you over them.
They’re why your business is operating. Why it does what it does. The moment you said “we can do something that hasn’t been done before” or “there’s a better way to do that”.
Your secret design and manufacturing process, that’s what makes your product so special. Your secret back-end that powers your software, that’s what makes your app so efficient.
Your secret checklist when onboarding new clients, that’s what makes your consultancy services so valuable.
They’re all key benefits that sell your business to your customers. So share those secrets.
They make your business look more knowledgeable, more credible, and more impressive. Because you’re not just talking about your expertise or how you’re different… You’re proving it.
You’re putting your money where your mouth is, showcasing what you actually do.