Last time, I explained what social proof was, and why we think it’s going to be more important than ever because of the effect that Coronavirus and the lockdown will have on businesses.
I also promised to show you how you can start generating user-based social proof for your business right now.
So here we go.
Lockdown Lessons: The Perfect Way to Prove Your Quality
Before I joined up with Ben and Martin to set up Hampson Nattan Williams, I ran my own successful copywriting company, 603 Copywriting. And when I started, I had nothing.
After ten years of working in-house, I didn’t even have the rights to share most of my portfolio.
But what I did have was a plan to turn every new client into a way of winning more new clients, using social proof.
After a few months, I was promoting myself as Manchester’s number one copywriter. Because I was. And I could prove it.
It was all down to social proof.
Look For Opportunities to Prove Your Value
I’d spotted that FreeIndex ranks businesses based on the number and quality of their reviews.
And at the time, the number one on Freeindex for “manchester copywriter” only had eight reviews and an average score of 4.5 out of five.
So I asked every one of the clients I won to leave a five star review.
Within weeks, I was in the top five. Then the top three. Then number one by some distance.
FreeIndex didn’t send me many leads, but it did let me prove that I was reliable and highly skilled. On my website, in my email signature, in proposals I’d have a line saying:
“Independently ranked as Manchester’s number one copywriter”
Clients trusted me, I won more work, that led to more reviews, more trust, and so on.
And it made Ben and Martin so jealous that they got down on their knees and begged me to work with them and become the Nattan in Hampson Nattan Williams.
Picking the Right Review Site
So if it worked for me, it can work for you.
How do you get started?
First, make a list of every single client you’ve done a good job for in the past six months or so.
Then, choose a review site. If you have a good Google My Business listing, you’ll want to use Google Reviews.
If there’s an opportunity to become number one in your area on FreeIndex, use that.
Or if your customers prefer another site, like TrustPilot or TripAdvisor, pick one of those.
The important thing is to pick one review site, so you can concentrate your reviews in one place. Quantity is just as important here as quality.
So pick your review site, set up your profile, and then head over to the review request email blog post that partners this video.
Go On, There’s a Template to Download
On that post, you’ll an explanation of how to write the perfect review request email. You can also download a template to use if you’re not a confident writer.
Either way, get your review email together, drop in the link to your chosen review site, and send that to all those customers on your list.
Soon, you’ll start building up that user-based social proof, and you’ll find it easier and easier to win potential customers’ trust – and win their business.
Let me know how you get on.
Looking for more Lockdown Lessons? We’ve collected them all here for you.