I’m wearing my beloved Cheltenham Town shirt today.
Come on you mighty reds
The reason I am wearing my Cheltenham Town shirt is that I’d like to tell you about our ex manager Steve Cotterill – he was awesome.
He got us three promotions, we won the FA Trophy at Wembley, and we won at the Millennium Stadium, we were the luckiest fans in the country. Such a great ride.
Steve was very superstitious I read the story once about if he was on his way to an away game and he saw a magpie (one of sorrow) he would drive around until he’d seen another (two for joy) that meant that in his mind he could comfortably and confidently go to the ground safe in knowledge that we wouldn’t get thrashed.
Sometimes this would make him late turning up.
I was talking with my friend Fiona and how she was telling me how she reframes that situation in her mind to make it a more successful outcome than turning up late by having to constantly drive around until you’ve seen another magpie.
Advice I would have happily given to Steve at the time.
As copywriters a lot of what we do is reframe situations and present them in a different light, arguably a better one.
The advice was this, that next time you see a magpie and might want to drive around until you see another one.
Say this to yourself.
One for joy.
Two for joy.
Three for joy.
Four for joy.
You get the idea 🙂
I thought it was such a fantastic piece of reframing, such a fantastic piece of advice and if nothing else, the next time you see a solitary magpie and think negative thoughts maybe you’ll be reminded of this and at least have a little laugh.