While the whole country is on lockdown, we’ve been busy creating some valuable, useful video content for you.
In the Lockdown Lessons series, you’ll find short, helpful videos covering the hows and the whys of various marketing techniques, along with some content that might help inspire you, or at least give you something to think about.
The Lockdown Lessons Series
We’ve collected each of the Lockdown Lessons videos in its own article, along with a written version of the content, so you can refer back to them whenever you need to.
#1: Frosted Tips and the Curse of Knowledge
In the first of our series of short Lockdown Lessons videos, Andrew Nattan takes you back to the very first piece of copy he ever wrote to explain an all-too-common marketing mistake. Then he explains what you need to do to avoid it.
Learn a valuable lesson from Andrew’s post office career.
#2: Tell Me Something I Don’t Know
In the second of our Lockdown Lessons series, Martin J. Williams gets a bit meta and talks to camera about to camera videos. And he boils down what makes them good into six little words. Can you guess what they are?
Learn about a great way of getting people to keep watching your ‘To Camera’ videos
#3: Focus on Your Follow Up
In Ben’s first contribution to the Lockdown Lessons series, he explains why businesses keep leaving money on the table by not following up once they’ve given the customer what they want.
Learn about perfecting your follow up here.
#4: The Power of Proof
Andrew looks at the power of proof, how it works, and gives you some things to think about for your post-lockdown relaunch.
Discover the power of proof for yourself.
You’ve either got it, or you’ve not. You can’t learn it, but you can live it. In this lesson, Martin’s talking all about presence, and the pitfalls of perfection.
Learn how presence makes the reader (or listener) grow fonder. It’s an art.
#6: Be Where Your Competitors Are Not
While you’re at home, you probably aren’t even giving your competitors a second thought. But as Ben explains, much like with social distancing, you need to be where they are not.
Find out where that place could be.
#7: The Perfect Way to Prove Your Quality
Want to prove your quality? You’re going to need reviews. In the partner video for our guide to writing the perfect review request email, Andrew explains a few tactics for gathering social proof.
Quality? Perfection? Find it all here.
#8: Dr. Mardy
In lieu of a lesson, Martin passes on a tip from a marketing legend and shares a great source of inspiration for all your written marketing materials.
Where do you go for inspiration?
#9: Share Your Secrets
Want to earn trust? Make friends and influence people? Then Ben’s got some advice about putting your cards on the table and sharing all of your secrets.
Discover why opening up is effective
#10: Who Cuts Your Hair?
As Lockdown rumbles on, more and more people are learning the value of expertise the hard way. Like Andrew did, when he decided that waiting for a professional barber just wasn’t worth it.
Learn from Andrew’s mistakes here.
#11: One for Joy
Martin talks magpies and robins as he takes more marketing inspiration from a Cheltenham Town legend.
Learn the positive of power thinking. One bird at a time.
#12: Fix the Connections in Your Customer Journey
Ben is going on an adventure through your sales funnel, through the journey your customer takes when they’re on their way to making a purchase. And he fixes some of the leaks he finds along the way.
Check out Ben’s funnel fixes here.