Get the most effective, best practice copy - first time, every time.
When you’re running a business, clarity in your numbers is essential. But words aren’t like numbers. They’re subjective. They’re open to different interpretations. They’re often just ‘best guesses’.
You wouldn’t accept best guess numbers from an accountant. You shouldn’t accept best guess words from a marketer.
You won’t. Not with us.
Because we use triple strength copywriting.
Triple strength copywriting takes away those best guesses. It immediately improves the words on the page, or on the screen, three-fold. It delivers a unique approach to content creation that ensures you get maximum value and maximum results from every single piece of copy we write for your business.
Want to transform your content with our triple strength copywriting methodology? Start planning with our downloadable rate card.
Triple strength copywriting is the content creation process pioneered by Hampson Nattan Williams to deliver the best possible copy to you, first time, every time.
It combines the collective talents of three highly experienced, highly accomplished copywriters into a methodology that no other marketing agency or freelance copywriter delivers.
In a typical copywriting process:
The client delivers a brief
The copywriter does their own research
The copywriter produces a first draft
This is reviewed by the client and returned for amends
The copywriter produces a second draft
The work gets signed off.
In our triple strength copywriting process:
We conduct three unique strands of research
End user interviews
The first copywriter delivers a high quality first draft
The second copywriter proofs, edits and improves that draft
The third copywriter refines the copy, with a fresh, ‘new audience’ perspective
A triple-checked, fully proofed draft is delivered to you
Your review input is minimal, sign off is quicker
Your best practice copy is deployed sooner, ready for testing.
It’s a process that sees every piece of copy – big or small – peer reviewed by the rest of the team to produce exactly the right messaging. That way, more than just the ‘best effort’ writing that a freelancer or inexperienced agency might offer, you are guaranteed ‘best practice’ copy and messaging. Triple-strength writing that means that we can deliver better quality work, faster.
How does triple strength copywriting help my business?
Getting those words as close to right as possible from the start ensures your business thrives as soon as that copy is put live – on your website, in an email or printed into any offline content.
Triple strength copywriting helps your business stand out against competitors. It gives you an edge you won’t get from other copywriting providers. It makes a difference to your bottom line because:
After writing, improving and triple checking your copy, it’s delivered to you with the knowledge that it combines all the most effective content and copywriting techniques to engage and capture your audience, as well as meeting the brief.
You get best practice copy on the first draft
Because all copy is checked and then triple checked, you know that it’s been seen by the eyes of three professionals before you even read it. All you need to do is put the content live to start seeing results.
You spend less time proofing and reviewing
At each stage of the process, a new copywriter brings new thoughts and ideas to your content, helping to improve it incrementally. You don’t get one single writer becoming too immersed in the small details of the copy to miss the big picture.
You get new input and fresh ideas
The problem with customers is that they’ve never read the brief. Because our third copywriter remains insulated from the brief, they make sure that the copy always hits the mark, that it works for your target audience, and that you don’t need to be immersed to understand it. The right tone, the right message, the right outcomes.
You get copy that’s focused on your audience
You won’t get the same value and expertise of three highly experienced copywriters anywhere else. We use the same triple-strength, tried and tested copywriting methodology that helps businesses across the UK and beyond to level-up their copy and content and increase their revenue.
You can rest assured
Ready to improve your content with our best practice, triple strength copywriting?
Triple strength copywriting = best practice copywriting
Anyone who categorically tells you they can immediately create the most effective words for your website, email campaign or sales brochure is wrong.
Because until that copy is live, generating data and being split-tested, no-one knows which words are the most effective for your audience. You don’t know. We don’t know. And until we can find out with our data-driven content service, we make sure you get the best practice copywriting to deploy immediately.
The copy that your customers want to see. Expect to see. Need to see.
And it’s copy that’s written, improved and triple-checked with UX and design always in mind, so that every word works to your advantage.
We don’t care about words.
We care about the results those words get.
Triple strength copywriting focuses on those results, with writing that’s honed to its purpose. Then further improved. And then refined.
Writing that delivers the right words.
The words that win business.