In an increasingly distracted world, connecting with your audience is harder than ever. To stand out from your competition, you make sure your logo and website is unique. You make sure your products and services are unique. So why don’t you make sure your tone of voice is unique, with one of our in-depth tone of voice workshops?
Because saying you’re friendly or professional, exciting or chatty is not enough. It’s nowhere near enough.
You need a tone of voice that is clearly and obviously yours. A part of your business. A part of your brand.
A tone of voice agency like Hampson Nattan Williams can help you find your unique tone. Using our bespoke interactive workshops as a starting point, we bring your whole business – your whole organisation – into the process that gives you one, consistent voice. The voice that your audience wants to hear.
A tone of voice workshop is the starting point Hampson Nattan Williams use for any business – big or small – who wants to create, review or refine their tone of voice. We use a series of interactive exercises to help you think about your tone of voice and explore how you want to sound to your customers and clients.
We’re a tone of voice agency with a difference, because we make sure our workshops engage your whole business – from the CEO through to your junior sales staff. We encourage all your team to roll their sleeves up and discover your unique tone of voice together.
By finding your tone of voice together, including all senior staff and new recruits, we help you get buy-in across your entire organisation. We work together to deliver a unique tone of voice – accompanied by a comprehensive set of guidelines – that help your entire team start using your new tone right away.
Everybody in your business will be writing. They’ll all be talking on the phone. They will be communicating with your audience, in one way or another. You want both the things they say AND the way they say it to be consistent, don’t you?
Your tone of voice is used across your whole business:
Your tone is an integral part of your brand identity. It’s who you are. Understanding that tone gives you a better understanding of yourself. It helps you with your vision and direction, with new products, new names, new marketing ideas. It gives you more focus and more drive.
You could sound like all your competitors, delivering a slight variation on the same offering. Or you could develop and use your own unique tone of voice to differentiate yourself. To stand out and get noticed by prospects. To be remembered.
Your audience wants to trust you. One sure way of achieving that is through a tone of voice that speaks directly to them. That communicates in a way that resonates with them. A way they understand and get. Get it right, and they’ll identify with you.
A new tone of voice can help you change the way your audience sees your brand, your products and your industry. If you’re in the tech industry, for example, a strong tone of voice can help you shift impressions away from complicated, highly technical and confusing to one of ease and simplicity.
Having a defined tone of voice, with comprehensive guidelines on how to use it, ensures consistency across your entire business – both internally and externally. It helps all your employees speak in one way, and removes any doubt or confusion.
Ask yourself, if you employed someone new tomorrow, hired a PR or marketing company, or opened a new office, could you trust them to use the right language? Would they understand your brand and know how to communicate in the right tone and style?
A strong, defined tone of voice gives you that peace of mind. That ability to scale-up. That clear consistency across your entire business.
It stops your business, your products and your marketing being like everyone else. It makes it unique to you. Like Innocent Smoothies and their playful, innocent and childlike tone. Or Jack Daniels and their whisky-warm storytelling tone. Or Ronseal, who are direct and simple, just like it says on the tin.
Only you know what your tone of voice should be. We help you find it. And when you know it, when you roll it out with powerful, effective guidelines that can be used by every member of your team, you’ll see an instant transformation with your marketing.
One voice. One way of communication. One effective strategy.
It ensures you and your staff will always have the right words to hand.
The words that win business.
