It’s easy to spend money on marketing. Cool new straplines. Fancy new landing pages. Exciting outreach campaigns. Quirky radio adverts. You have to invest to compete, to stand out against your competitors and get noticed by your audience.
But is that investment being put to good use?
Is it working?
Is your message cutting through the noise and resonating? Is your website being found, and being read? Are your prospective customers doing what you want them to?
There’s only one way to find out.
With a comprehensive message & marketing audit from Hampson Nattan Williams. Our audits can cover every part of your marketing, identifying exactly how your current efforts are performing – good or bad. We’ll find what works, and what doesn’t, and recommend what you need to do to improve each part of the customer journey.
It’s easy to ask if your copy is any good or not. Or whether your message is a strong as it could be. Or if your website does the job it should be doing. But finding the answers can be tough.
That’s where our data-driven insights and hard-won expertise come in. The team at Hampson Nattan Williams have worked on advertising copy, brand messaging, and website content for decades. We know what works and what doesn’t.
But it’s not a matter of a gut feeling.
We support our knowledge with the numbers that prove whether a piece of content or a content marketing campaign is performing as well as it should.
Most importantly, we don’t just report on the good and the bad. Our message and marketing audits tell you what can be improved – and how to do it. We analyse your copy and give you advice on more effective words. We look at your message and suggest what could be more powerful. And we tell you exactly what needs to be done to improve metrics like bounce rate and conversion rate.
Our marketing and messaging audits are always tailored to your business and the specific challenges you might be facing. Struggling with traffic? We’ll suggest an SEO audit. Worried your website isn’t delivering revenue? Try a content or customer experience audit to view it through a user’s eyes.
We can run a quick analysis to give you top level feedback, or we can dive deeper into the copy, the content and the campaigns to uncover trends, problems and immediate remedies.
Find out if your marketing budget is being used correctly with:
Exploring how your current tone of voice is used across your marketing collateral, and how it connects with your prospective customers, our messaging audits are a great starting point. Find out if you’re saying the right things to the right people, and make sure your message is resonating as it should.
Want to know if your website is ranking for keywords, key services and key products? You need an SEO audit. We’ll look at search metrics and meta data – coupled with an on-site copy analysis and content gap insights. And we’ll tell you if your marketing budget could be delivering higher returns.
Just what is the point of that webpage? Is that blog really useful, or is it confusing your customers? Was that content piece worth the time and effort? We’ll help you understand every piece of marketing content and make recommendations for blogs, articles and missing copy to increase conversions.
Not sure if it’s easy to understand your services or buy your products? Our customer experience audits follows the journey a prospect takes from start to finish, analysing every interaction, every instruction and every obstacle. We’ll let you know what stops a user acting, and what you need to do to fix it.
Leave no stone unturned with our comprehensive marketing audit, combining all of the above and diving deep into every piece of marketing you’re currently doing. We can bring in our trusted partners to analyse your PPC campaigns, your strategy, even your website design – all looking at ways to improve every little detail.
