A comprehensive copywriting, content and communications strategy requires constant, regular input from your entire team. Outsourcing every piece of writing to an agency or freelancers is going to be a costly endeavour. So why not support your staff with copywriting training or a content workshop?
Because everyone has the potential ability to write well. To communicate effectively. To engage your target audience and convince them to buy from you.
They might just need a little help and support. Some guidance on how to write great copy or create amazing content. And that’s exactly what our copywriting training & content workshops do for your business.
Whatever the size or goal of your company, we’ll help you find the perfect training session or workshop to support your team. Tailored to your needs and requirements, our copywriting workshops are guaranteed to give your staff a welcome advantage in all their content creation.
Writing effective copy doesn’t come instantly. Creating engaging pieces of content is not something you can do without lots of practice. But copywriting skills and content marketing tactics can be learnt. From the right teacher.
We make sure that process is fun, interesting, and most importantly – makes a difference for your business.
Working directly with your team – whether that’s one or two essential staff members in your marketing team or the heads of several different business divisions – we use interactive exercises, engaging presentations and plenty of straight talking to help everyone understand copywriting and content creation.
We help every copywriting training attendee to write copy and content that delivers on its aim. That might be attracting users to your website. It could be creating great marketing campaigns. Or it might simply be writing accurate, informative and effective internal communications.
We run a wide variety of copywriting workshops and related training programmes, because every business is different. Our goal is always to give your team maximum value. To help them with precisely the challenges they’re struggling. To support them with their current goals. To provide the expert advice they might need.
Each of our workshops are tailored to your business. We can cover a wide range of topics and subjects, but we always ensure each is bespoke to you and your requirements.
The types of copywriting training and content workshops we run include:
Learn all the basics of writing effective copy, including understanding your audience, finding pain points and crafting a compelling argument. We’ll introduce your team to writing strategies like Attraction, Interest, Desire and Action.
A popular choice for in-house teams, we share our knowledge and expertise in Search Engine Optimisation (SEO), headline and subheader creation, and blogging styles to help you create engaging and effective web pages.
Want to increase the effectiveness of your content and generate more conversions? This training workshop will help you understand user experience essentials, including content structure, psychological tricks and powerful calls to action.
If you need help creating regular content that’s useful to your audience, our copywriting trainers can deliver a hands-on content planning and creation strategy, showing you how to find topics around which you can write blogs or articles, and how to build an effective content marketing campaign.