July 10, 2020
If you want to really nail your brand tone of voice, to transform it from the top level, general way of marketing that many companies attempt into something that filters through every part of your business, you need to focus on your microcopy.
These excellent examples from Privilege and Windscribe show you how to do that.
June 30, 2020
Like most folk around the UK during Lockdown, we decided to do a bit of DIY. But we didn’t plan ahead. That was our first rookie mistake.
Thinking we could decorate two rooms almost as well as a professional? That was our second, bigger mistake.
A mistake so many businesses make when it comes to copywriting and content marketing.
June 22, 2020
Social distancing, lockdown, a recession… Transforming your business seems like it could be pretty damn hard right now.
But it doesn’t need to be.
Not if you focus on and practice your three R’s.
April 20, 2020
In the Lockdown Lessons series, you’ll find short, helpful videos covering the hows and the whys of various marketing techniques, along with some content that might help inspire you, or at least give you something to think about.