One of the things I have in common with my HNW partner Martin is a love for boxing. The sweet science. Two men going toe to toe in the middle of a ring to determine who’s the better athlete by applying blunt force trauma to each other.

I love it. I understand why people don’t, but I do.

Back in the 60s, NASA wasted hundreds of thousands of taxpayer dollars on a special space pen, while the ever-pragmatic Soviets just took a pencil.

Except they didn’t.

Scouse copywriter Dave Harland’s taken to Twitter, and Andrew’s riled up. Not about Dave (who’s a friend of the HNW team), but about a story from the past that Dave’s Twitter thread dredged up.

Andrew looks for marketing advice from a long time ago, in a galaxy far, far away, before realising that it doesn’t matter what Darth Vader actually said.