September 9, 2019
When something that’s being advertised is divisive to begin with, it’s a safe bet that opinion is going to be divided in a pretty vocal way. Which is why it’s surprising that the government’s “Get Ready for Brexit” campaign has been universally panned by marketing experts.
But is it really a waste of money that’s aimed at nobody?
May 28, 2019
“Most of our work is only ever appreciated by other writers.”
That sentence could’ve been uttered anywhere you’ll find more than one copywriter or content writer. It could’ve been spoken to a near stranger in the bar after a marketing conference, shared in an email between colleagues, or muttered to a trainer in a workshop.
March 19, 2019
I think a lot about feedback. Why a certain piece of copy works. Why it meets a brief, why it delivers a return on investment, why it strikes the right tone, and why it convinces and compels a reader.
Or why it doesn’t.
November 22, 2018
Did you know a freelance copywriter could cripple your marketing – or transform it? Find out what the pitfalls of hiring a freelancer are, and how to avoid them.