May 18, 2020
The customer journey is not a one way conveyor belt with no exit points. There are plenty of opportunities for your potential customers to drop off or veer away. That happens when there is a disconnect – a disconnect you can fix.
May 15, 2020
As copywriters a lot of what we do is reframe situations and present them in a different light, arguably a better one. The reason I am wearing my Cheltenham Town shirt is that I’d like to tell you about our ex manager Steve Cotterill.
May 13, 2020
Sometimes, you really – REALLY – need an expert. You shouldn’t let an amateur cut your hair, so why let them write your web copy?
May 11, 2020
Your secret recipes, secret tools or secret processes – they are what make your business unique. They’re what make you different from your competitors. The reason to choose you over them. So make sure you share them.