Sometimes in business, in life, there are things we have zero influence over. COVID-19 is one of those things. It’s business as unusual, but that doesn’t mean there aren’t steps you can take to safeguard your business’ future.

You can probably guess how this will start. “Unprecedented times. Uncertain futures.” That’s what everyone’s saying in their business communications. And no wonder. It’s hard to even think about what you should be doing with your marketing, let alone actually doing it.  There are no easy answers, especially…

Governments around the world are engaged in a large-scale experiment. Can they craft messages that will cut through the panic surrounding the Coronavirus pandemic and save thousands of lives?

Doesn’t the new website look lovely? Isn’t it nice? Don’t you like the colour scheme, the lick of pixel paint…

STOP!

Don’t click back.

Read on, and I’ll explain how Hampson Nattan Williams’ message-first approach ensured we ended up with this lead generation machine. That happens to look great.

Here’s a hint. We didn’t start by briefing a developer and a designer. That’s not message-first marketing. And message-first marketing is what we’re all about.