Can I shock you? I like Mad Men.

I know, right? Copywriter likes TV show where the lead character is a tall, handsome copywriter that earns loads of money, seduces lots of beautiful women, and enjoys a lavish lifestyle.

It’s wish fulfilment. Just wish fulfilment for us content creators.

Disciplining your most productive employee because you’re looking at a nebulous “do they appear to be busy” metric instead of the underlying numbers is not a clever way to manage a team.

Since Andy graciously held the fort last week when both Martin and I were off on holiday, I offered to step in for him this week with his regular musings on the importance of Message First Marketing.

Mainly because I wanted to share a story with you about the death traps that are kids soft play area slides.

One of the things I have in common with my HNW partner Martin is a love for boxing. The sweet science. Two men going toe to toe in the middle of a ring to determine who’s the better athlete by applying blunt force trauma to each other.

I love it. I understand why people don’t, but I do.