I’d like to make something clear. The reasoning behind our message first approach, our message first manifesto isn’t just because copywriters are sick of being undervalued.

It’s because Ben, Martin and I are thoroughly sick of seeing businesses like yours struggle for the lack of high quality messaging and written content. From not putting your message first.

My main hobby is abject failure. As a break from running a successful copywriting agency, a successful conference, and helping clients taste success, I spend my weekends and far too many evenings watching people fail to be any good at their jobs. There’s the football team that haven’t…

If you want to really nail your brand tone of voice, to transform it from the top level, general way of marketing that many companies attempt into something that filters through every part of your business, you need to focus on your microcopy.

These excellent examples from Privilege and Windscribe show you how to do that.

Like most folk around the UK during Lockdown, we decided to do a bit of DIY. But we didn’t plan ahead. That was our first rookie mistake.

Thinking we could decorate two rooms almost as well as a professional? That was our second, bigger mistake.

A mistake so many businesses make when it comes to copywriting and content marketing.