If you want to really nail your brand tone of voice, to transform it from the top level, general way of marketing that many companies attempt into something that filters through every part of your business, you need to focus on your microcopy.

These excellent examples from Privilege and Windscribe show you how to do that.

Like most folk around the UK during Lockdown, we decided to do a bit of DIY. But we didn’t plan ahead. That was our first rookie mistake.

Thinking we could decorate two rooms almost as well as a professional? That was our second, bigger mistake.

A mistake so many businesses make when it comes to copywriting and content marketing.

Social distancing, lockdown, a recession… Transforming your business seems like it could be pretty damn hard right now.

But it doesn’t need to be.

Not if you focus on and practice your three R’s.

With Creative North hiding in a cubicle until Begbie’s drunk himself cold, we’ve been Zooming our wonderful speakers finding out what they were planning to share on stage at the Royal Exchange at CN2020.  You’ll find all the Zoom chats over on our Youtube channel from Friday 19th…