Scouse copywriter Dave Harland’s taken to Twitter, and Andrew’s riled up. Not about Dave (who’s a friend of the HNW team), but about a story from the past that Dave’s Twitter thread dredged up.

Andrew looks for marketing advice from a long time ago, in a galaxy far, far away, before realising that it doesn’t matter what Darth Vader actually said.

There’s nothing wrong with a tool that does everything – a saucepan is fine for boil in the bag rice after all. But sometimes, you need a specialist.

It’s the day of your cousin’s wedding. Your team is about to kick off against their biggest rivals. And you’re on Facebook. What would it take to sell you something at that precise moment? Here’s a clue. It’s a strong message.